You are at the heart of everything we do. Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control.
It's important that you know what personal information Universe Experiences Inc. (known here as "we" or "Universe") collects about you, and how we use it.
We've done our best to make our explanations short and easy to understand. But, if you'd like further information, or have any questions, please contact our Data Protection Officer using the details in the ‘Contact' section below.
If we ever make any major changes to our privacy practices, we'll let you know. If necessary, we'll also ask for your permission.
As an open ticketing platform, Universe hosts listings and sells tickets on behalf of companies or individuals. We refer to these individuals or companies who set up events on the Universe platform as "Sellers". Events are created and administered by Sellers and Universe hosts these events on our platform. In order to purchase a ticket for a Seller's event, you may need to create a Universe account. If you have any questions about an event or a Seller's use of your data, please contact the Seller directly.
Our Privacy Policy has been designed with you in mind. How the policy applies to you will depend on the way in which you interact with us. For example, if you:
purchase a ticket from us, we will use the information you provide us to fulfil both our and the Seller's obligations to you in delivering that service, and, where permitted, keep you up to date about other events that may be of interest to you; and
when you browse our sites, we use cookies to tailor your experience and hopefully provide you with a seamless experience.
Your choices and rights under each scenario are explained in more detail below.
Contact and billing information. When you create an account, buy a ticket or have a ticket transferred to you by a friend, we will collect your information which depending on service we are providing, may include your contact and billing information.
Information you post. When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.
Demographic Information. We use suppliers who collate geodemographic data which assists us in better personalising our services to you. If you'd prefer that we do not do this, see the 'Your Rights & Choices' section below.
Accessibility Information. If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements (which may involve you providing information about your mental or physical health).
Children’s Information. In the few instances where we collect personal information from children, we always seek parental consent and will only ever collect such information for the purposes specified when we collect it.
We collect information from you passively. We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here. We also collect information from our apps.
We get information about you from third parties. For example, if you use a social media feature within our websites or apps or post to a social media platform, the social media site will give us some information about you.
Other Information. We may collect information such as the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. For more information on how we collect this information, see our Cookies Policy.
For the performance of our contract with you. When you enter into a contract with us (for example to buy merchandise or a ticket), we use your information to process your order and provide you with customer support. This includes sending you emails about your account or a ticket purchase. We might also contact you about this policy or our website terms.
We use information to improve our products and services. We might use your information to customize your experience with us. This could include displaying content based upon your preferences.
We may use your information to make our website, products, and services better. We may combine information we get from you with information about you we get from third parties.
We use information for security purposes. We use information to protect our company, our customers, or our websites. This includes to detect or prevent unlawful behavior.
We use information for marketing purposes. For example, we might send you information about special promotions or offers. We might also tell you about new features or products. These might be our own offers or products, or third-party offers or products we think you might find interesting. Or, for example, if you buy tickets from us we'll enroll you in our newsletter. To learn about your choices for these communications, read the choices section below.
We may also use push notifications on our mobile apps. We may use push notifications and your location information in our apps to send you alerts regarding local events.
We will share information within the Live Nation family of companies. This may include Ticketmaster and Live Nation-owned or operated venues, for example.
We will share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States.
We will share information with our business partners. This includes a third party who provides an event such as the artist, promoter or team, or sponsors an event, or who operates a venue where we hold events. This may also include third party advertisers who may collect information when you interact with our site. Our partners use this information. Our partners use the information we give them as described in their privacy policies, which may include sending you marketing communications. You should read those polices to learn how they treat your information.
We will share information with third parties who sell products or services to you. We will disclose your information to a ticket buyer or seller for order fulfillment purposes if you buy or sell tickets via our resale platform, or with a third party who provides you with ticket insurance or merchandise, for example.
We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. Or, we might also share information when we are investigating potential fraud.
We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our customer list as part of that transaction.
We may share your information for reasons not described in this policy. We will tell you before we do this.
Where you have given us your consent, you can withdraw it by doing the following.
To stop receiving our promotional emails, click here or follow the instructions in any marketing email you get from us. You can also change your preferences in your account. It may take about ten days to process your request. Even if you opt out of getting marketing emails, we will still be sure to send you transactional messages. For example, we may still contact you about your orders.
To opt out of the use of cookies and tracking tools, please see our Cookies Policy.
To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
To object to personalisation you can change your preferences within your account. If this option is not available you can contact us and we will do it for you
Subject to applicable laws, you may also have rights over how your personal information is used including:
The right to object to our processing of your data.
The right to request that your information be erased or restricted from further use.
The right to request a copy of the information we hold about you.
The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).
The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don't typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.
To exercise any of the above rights please contact us. Please note that whilst we will carefully assess every request we receive, your rights may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.
“Shine the Light” Law. If you are a California resident and have an established business relationship with us, you can email us to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year. Mention in your email that you are making a 'California Shine the Light' inquiry. We will respond within 30 days.
California Consumer Privacy Act. If you are a California resident, you have specific privacy rights governed by the California Consumer Privacy Act (CCPA). These rights include
You may submit a request to enact any of the above rights by clicking here to submit a request or calling us at 855 663-0019. You may also submit your request by mailing a letter to the address at the bottom of this policy. Please be sure to include your full name, email address, and which type of request you are making in your letter.
To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your CCPA rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law.
Names and Aliases
Physical Address
Phone Number
Email Address
IP Address
Unique Identifiers
Interactions with Customer Service
Information about transactions made on our services
Fan Preferences and Attributes
Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here.
Device Attributes
| Categories of Personal | Personal Information | Disclosed for a Business Purpose | Sold | Categories of Third-Party Recipients |
| Identifiers | Names and Aliases | X | X | Business Partners, Data Brokers, Technical Service Providers |
| Physical Address | X | X | ||
| Phone Number | X | X | ||
| E-Mail Address | X | X | ||
| IP Address | X | X | Business Partners, Technical Service Providers | |
| Unique Identifiers | X | X | ||
| Commercial Information | Interactions with Customer Service | X | Technical Service Providers | |
| Information about transactions made on our services | X | X | Business Partners, Data Brokers, Technical Service Providers | |
| Individual’s Preferences and Attributes | X | X | ||
| Internet/ Electronic Activity | Cookies/Web Beacons | X | X | |
| Device Attributes | X | X |
To opt-out of the sale of your personal information, please click this “Do Not Sell My Personal Information” link, or use the options presented above to submit a full request.
You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request.
Self-disclosed (e.g. Information provided when interacting with our products and services)
Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
Data brokers (e.g. Marketing companies, advertising partners, etc.)
Technical service providers (e.g. Cloud service providers)
Providing products and services
Event management
Market research and aggregated analytics
To prevent, detect, and manage unlawful behavior
Marketing
Client Services
Staff Administration
Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
Data brokers (e.g. Marketing companies, advertising partners, etc.)
Technical service providers (e.g. Cloud service providers)
To view our CCPA request metrics, please click here.
Do Not Track. Our websites and apps are not designed to respond to 'do not track' requests from browsers.
We have security measures in place to protect your information. The security measures we use will depend on the type of information collected.
We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies.
As a part of a global group of companies, we rely on shared services, some of which are located outside of Europe. At the same time, when world-class acts are touring, in order to provide you a seamless experience, your information may be transferred internationally.
When transferring information in this way, there are strict rules in place to ensure your data is still protected to a high standard. Where we do this, we will ensure that appropriate safeguards are put in place. Where your information is transferred outside of the European Economic Area, we will use one of the mechanisms listed below.
Standard Contractual Clauses approved by the European Commission
EU-US Privacy Shield
Binding Corporate Rules
Binding Corporate Processor Rules
We may link to third party sites or services we don't control. If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third party sites. Our site may also serve third-party content that contains their own cookies or tracking technologies. To learn more, click here. We do not control the use of those technologies.
If you have any questions about this Policy or other privacy concerns, you can email us at privacy@universe.com. Please do not include your credit card number or other sensitive information in your email. You can also write us at:
Live Nation Entertainment, Inc.
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
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