• For the performance of our contract with you. When you enter into a contract with us (for example to buy merchandise or a ticket), we use your information to process your order and provide you with customer support. This includes sending you emails about your account or a ticket purchase. We might also contact you about this policy or our website terms.
• We use information to improve our products and services. We might use your information to customize your experience with us. This could include displaying content based upon your preferences.
• We may use your information to make our website, products, and services better. We may combine information we get from you with information about you we get from third parties.
• We use information for security purposes. We use information to protect our company, our customers, or our websites. This includes to detect or prevent unlawful behavior.
• We use information for health/safety purposes. Any information required to be collected for purposes of compliance with applicable health and safety requirements, will only be used to contact attendees or shared with.
• We use information for marketing purposes. For example, we might send you information about special promotions or offers. We might also tell you about new features or products. These might be our own offers or products, or third-party offers or products we think you might find interesting. Or, for example, if you buy tickets from us we'll enroll you in our newsletter. To learn about your choices for these communications, read the choices section below.
• We may also use push notifications on our mobile apps. We may use push notifications and your location information in our apps to send you alerts regarding local events.

We may share information with third parties.

• We will share information within the Live Nation family of companies. This may include Ticketmaster and Live Nation-owned or operated venues, for example.
• We will share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States.
• We will share information with our business partners. This includes a third party who provides an event such as the artist, promoter or team, or sponsors an event, or who operates a venue where we hold events. This may also include third party advertisers who may collect information when you interact with our site. Our partners use this information. Our partners use the information we give them as described in their privacy policies, which may include sending you marketing communications. You should read those polices to learn how they treat your information.
• We will share information with third parties who sell products or services to you. We will disclose your information to a ticket buyer or seller for order fulfillment purposes if you buy or sell tickets via our resale platform, or with a third party who provides you with ticket insurance or merchandise, for example.
• We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. Or, we might also share information when we are investigating potential fraud.
• We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our customer list as part of that transaction.
• We may share your information for reasons not described in this policy. We will tell you before we do this.

Your choices

Where you have given us your consent, you can withdraw it by doing the following.

• To stop receiving our promotional emails, click here or follow the instructions in any marketing email you get from us. You can also change your preferences in your account. It may take about ten days to process your request. Even if you opt out of getting marketing emails, we will still be sure to send you transactional messages. For example, we may still contact you about your orders.
• To opt out of the use of cookies and tracking tools, please see our Cookies Policy.
• To opt out of location tracking and push notifications, you can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
• To object to personalisation you can change your preferences within your account. If this option is not available you can contact us and we will do it for you

Your rights – Europe and the UK

Subject to applicable laws, you may also have rights over how your personal information is used including:

• The right to object to our processing of your data.
• The right to request that your information be erased or restricted from further use.
• The right to request a copy of the information we hold about you.
• The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).
• The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don't typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.

To exercise any of the above rights please contact us. Please note that whilst we will carefully assess every request we receive, your rights may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.

Your rights – North America

• You have choices around how to control the collection, use, and sharing of your personal information.

  Depending on where you live, you may have specific rights around your personal information. Below we explain what those rights are and how you can exercise them:

  • Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you.
  • Deletion. You have the right to request that we delete any personal information collected from or about you.
  • Correction. You have the right to request that we correct inaccurate personal information collected from or about you.
  • Opt-Out of Sale/Sharing or Processing. You have the right to opt out of the sale or sharing of your personal information. You also have the right to opt out of the processing of your data for targeted advertising or profiling purposes.
  • Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.

You may submit a request to enact any of the above rights by clicking here to submit a request or calling us at 855.633.0019. You may also submit your request by mailing a letter to the address at the bottom of this policy. Please be sure to include your full name, email address, and which type of request you are making in your letter.

Your “Do Not Sell or Share” Rights Under the CCPA. Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale or sharing of their personal information, as defined by the CCPA. California residents may exercise this right to opt out online by submitting a “Do Not Sell or Share My Information” request here. Alternatively, California residents may submit a request to opt out of sales or sharing by calling us at 855-663-0019.

To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.

Personal Information Collected

• Names and Aliases
• Physical Address
• Phone Number
• E-Mail Address
• IP Address
• Unique Identifiers
• Interactions with Customer Service
• Information about transactions made on our services
• Fan Preferences and Attributes
• Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here.
• Device Attributes

Sensitive Personal Information. Please note that we will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.

Personal Information Disclosed for a Business Purpose or Sold/Shared

Data Retention and Deletion. As noted in the above chart, how long we retain personal data will vary depending on the products or services we provide and our legal obligations under applicable laws. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account. Our retention periods are generally informed by three factors: 1) Is this information necessary to provide the product or service? 2) What consent have you provided around our use of this information? and 3) What statutory, contractual, or other legal obligations do we have to retain this information?

In all situations, your personal data will be securely deleted after the relevant limitation or retention periods have expired.

Authorized Agents. You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. If you are an authorized agent submitting a request on behalf of another individual, please use the methods listed above to make this request.

Sources of Data

• Self-disclosed (e.g. Information provided when interacting with our products and services)
• Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
• Data brokers (e.g. Marketing companies, advertising partners, etc.)
• Technical service providers (e.g. Cloud service providers)

Business or Commercial Purposes for Collecting or Selling/Sharing Personal Information

• Providing products and services
• Event management
• Market research and aggregated analytics
• To prevent, detect, and manage unlawful behavior
• Marketing
• Client Services
• Staff Administration

Third Parties with Whom we Share Personal Information

• Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
• Data brokers (e.g. Marketing companies, advertising partners, etc.)
• Technical service providers (e.g. Cloud service providers)

To view our CCPA request metrics, please click here.

“Shine the Light” Law. If you are a California resident and have an established business relationship with us, you can email us to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.

Mention in your email that you are making a "California Shine the Light" inquiry. We will respond within 30 days.

Do Not Track. Our websites and apps are not designed to respond to 'do not track' requests from browsers.

We have security measures in place to protect your information. The security measures we use will depend on the type of information collected.

We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies.

As a part of a global group of companies, we rely on shared services, some of which are located outside of Europe. At the same time, when world-class acts are touring, in order to provide you a seamless experience, your information may be transferred internationally.

When transferring information in this way, there are strict rules in place to ensure your data is still protected to a high standard. Where we do this, we will ensure that appropriate safeguards are put in place. Where your information is transferred outside of the European Economic Area, we will use one of the mechanisms listed below.

• Standard Contractual Clauses approved by the European Commission
• EU-US Privacy Shield
• Binding Corporate Rules
• Binding Corporate Processor Rules

We may link to third party sites or services we don't control. If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third party sites. Our site may also serve third-party content that contains their own cookies or tracking technologies. To learn more, click here. We do not control the use of those technologies.

If you have any questions about this Policy or other privacy concerns, you can email us at privacy@universe.com. Please do not include your credit card number or other sensitive information in your email. You can also write us at:

Live Nation Entertainment, Inc.

9348 Civic Center Drive

Beverly Hills, CA 90210

Attention: Privacy Officer, Legal

What we will do if there is an update to this policy.

From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.

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