RON TOMSON - LAFW 2022
Petersen Auto Museum
6060 Wilshire Blvd, Los Angeles, CA 90036, USA
Los Angeles is emerging as a fashion capital of the digital empire. From sprouting pioneering showrooms, attracting visionary stylists and social media trailblazers, to nurturing a generation of international designers and fashion educators, the city is reinventing its mythic cultural status. Behind all impressive public transformations is the hard work and dedication of real people. LA’s newfound affinity with the fashion industry expands beyond the now obsolete best dressed lists. It comes through in the fashion tech startups, the growing number of artisans, and new media setting up shop throughout the city’s distinct neighborhoods. Designer Sharon Bensason-Behar, founder of the menswear label Ron Tomson, is one of the people for whom this dynamic process is the coveted “labor of love.” He launched the brand in 2006 and experienced the LA fashion revolution firsthand. This fall, Ron Tomson flagship boutique has been voted as the best neighborhood clothing store by the readers of Los Angeles Downtown News and makes his LA Fashion Week Debut this coming APRIL 2022.
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Now a permanent feature on the international fashion week circuit, alongside London, Paris, Milan, New York, and Tokyo, LA Fashion Week is the largest fashion design event in California. We showcase award-winning designers from all over the world, introducing the new season’s collections twice a year to media, buyers, industry elite and affluent clientèle. LA Fashion Week is unlike any other fashion event on the international calendar- as a leader in edgy Streetwear, Red Carpet Looks, & Custom Contemporary, it represents a fashion authority on the West Coast of the United States.
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