Music 4.5 Re-inventing Radio
5 Chancery Ln, London WC2A 1LG, UK
LONDON – 4 October 2018 #Radio #Audio
Music 4.5 Re-inventing Radio and Audio
Audio streams are growing at record levels and streaming services are the driving force behind the growth of the recorded music market, but is “streaming is a ticking time bomb because of its assumptions that people tomorrow will use music the same way they used it yesterday” as predicted by Joe Lyske, co-founder of MXX?
How are the access-based music, media and content models impacting on traditional radio? What will the next generation radio look like in order to cater to young people’s shorter attention spans, e.g. the 25-minute fall-off, and desire to interact and express themselves with content, rather than just passive consumption? What role are the ‘tech majors’ taking in the content battle for attention?
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