MME 4.5 New Content Formats
5 Chancery Ln, London WC2A 1LG, UK
MME 4.5 New Content Formats – long-form versus short-form and micro-attention
NEW DATE: 10 July 2019, London
Content formats are changing to cater to new tastes and attention spans while engagement is becoming the key metric to measure success as millennials and digital natives demand new rules of engagement with content and entertainment.
New platforms and services are appearing which cater to the micro-attention span. Is the shorter attention span driven by new technologies, or are new technologies developed to better deliver to digital natives palates?
What is the impact on entertainment and music creation and delivery?
How is entertainment being reimagined? Can long-form survive?
What are the implications for the paid-for advertising business? How is ad-tech adapting to deliver eye-balls and monetisation opportunities of short-form content and micro-attention? What are the new editorial and commercial relationships?
New Content Formats will explore questions such as:
-How is entertainment reimagined for the palates of digital natives?
-What are the preferred content formats for whom?
-GIFs, RIFFS, and Memes – short, collaborative, and amateur
-How is the development of micro-attention impacting the advertising business model?
-What are the latest ad-tech adaptations to shorter attention spans?
-Shares, sends, likes, UGC…is engagement the key metric, and what engagement?
-What are the opportunities and tensions between editorial versus commercial considerations when catering for different attention spans and content formats?
-What are the geographical market variations?
-What are the risks and the regulatory developments?
Early bird offer - SAVE up to 20% on tickets by getting yours by 31 May 2019.
Timothy Armoo, CEO, Fanbytes
Carl Hibbert, Head of Consumer Media & Technology, Futuresource
Nikhil Shah, Co-Founder, Mixcloud
Matthew Tulett, entrepreneur, CTO, online presence strategist, and Angel investor
For information about speaking opportunities at this seminar, please contact firstname.lastname@example.org.
We are expanding the Music 4.5 seminars into Music, Media & Entertainment seminars and therefore also changing the name to MME 4.5.
This change reflects the fact that it is becoming increasingly difficult to discuss the music industry without taking into account the other big media, film and entertainment content businesses and technology platforms. They are all inter-linked and vying for the same consumer attention, subscription, and advertising dollar.
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