MME 4.5 New Content Formats
5 Chancery Ln, London WC2A 1LG, UK
MME 4.5 New Content Formats – long-form versus short-form and micro-attention
Content formats are changing to cater to new tastes and attention spans while engagement is becoming the key metric to measure success, as millennials and digital natives demand new rules of engagement with content and entertainment.
New platforms and services are appearing which cater to the micro-attention span – is the shorter attention-span driven by new technologies, or are new technologies developed to better deliver to digital natives’ desires?
What is the impact on entertainment and music? How is entertainment being reimagined? Can long-form survive?
What are the implications for the paid-for advertising business? What are the new editorial and commercial relationships? How can micro-attention best be monetised?
New Content Formats will explore questions such as:
How is entertainment reimagined for digital natives?
What are the preferred content formats for whom?
How is the development of micro-attention impacting the advertising business model?
Is engagement the only metric?
What are the opportunities and tensions between editorial versus commercial considerations when catering for different attention spans and content formats?
What are the geographical market variations?
What are the risks and the regulatory developments?
EXTRA early bird offer - SAVE up to 33% on tickets by getting yours by 31 March 2019.
Speakers to be announced shortly! For information about speaking opportunities at this seminar, please contact email@example.com.
We are expanding the Music 4.5 seminars into Music, Media & Entertainment seminars and therefore also changing the name to MME 4.5.
This change reflects the fact that it is becoming increasingly difficult to discuss the music industry without taking into account the other big media, film and entertainment content businesses and technology platforms. They are all inter-linked and vying for the same consumer attention, subscription, and advertising dollar.