Journey Mapping & Facilitation — Chicago
505 N State St, Chicago, IL 60654, USA
Our two-day Journey Mapping & Facilitation bootcamp gets deep into the details of successful facilitation techniques that will empower you to run journey mapping research sessions for your organization.
Part 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. In Part 2, we’ll share our framework for facilitating research conversations through customer workshops, interviews, and other research methods. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. And of course, you’ll get to learn the secrets we’ve picked up facilitating customer research conversations for both B2B and B2C organizations.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.