China Music Webinar
THIS EVENT IS A WEBINAR - YOU WILL SENT DETAILS OF HOW TO JOIN ONCE YOUR TICKET IS APPROVED
The Department for International Trade in association with AIM, BPI and the MPA present a webinar giving you an insight into the Chinese Music Industry.
According to the IFPI (Global Music Report 2021) China was the second fastest growing of the top 20 global markets in 2020 and maintained its position as the seventh largest recorded music market in the world.
Revenues were up 33.6% year-on-year thanks to strong streaming revenues of US$718.1 million, which represented a 90.7% revenue share and a growth rate of 34.0%. Following growth of 55.8% in 2020, subscription streaming overtook ad-supported audio streaming as the biggest contributor to revenues. China was the world’s second largest market by users of subscription streaming accounts and had the highest growth in users of the top five markets in the world.
Elsewhere in digital, China was the only top 20 market to post growth for downloads and other digital revenue, with income of US$44.3 million that increased by 66.8% in 2020.
Physical revenues grew 75.9% driven by a strong increase in CD sales but only represented 0.6% of total revenues.
In China, short form video was a significant part of engagement with music, with over half of people’s time on apps such as Douyin spent watching music-dependant videos.
The webinar will feature the following speakers :
Ao Ran, Secretary General of China Audio-video and digital publishing association
Fang Zhou, General Manager, Universal Music Publishing Group
Justin Sweeting, Hong Kong Founder of Clockenflap
Max Jiang, British Embassy IP protection
Sohail Shaikh, Sector Director and Minister Counsellor, DIT
Terence Huang, IP content BD Manager Migu Music
Wu Jialun, General Manager, Universal Music China
Zhang Chongshuo, Vice President of Modern Sky, Head of Modern Sky Live Music Business Group, Chief Producer of Strawberry Music Festival
More speakers will be added in due course
Speaker / Company bios:
About Universal Music Group China
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group N.V.visit www.universalmusic.com
About Universal Music Publishing Group
Universal Music Publishing Group (UMPG) is a leading global music publisher with 52 offices in 42 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Alabama Shakes, Alex Da Kid, Axwell & Ingrosso, Bad Bunny, J Balvin, Bastille, Beach Boys, Beastie Boys, Bee Gees, Louis Bell, Irving Berlin, Mariah Carey, Brandi Carlile, Michael Chabon, Kenny Chesney, Desmond Child, Coldplay, Elvis Costello, DaBaby, Dua Lipa, Bob Dylan, Billie Eilish, Danny Elfman, Eminem, Gloria and many more.
Head of Communications, Universal Music Greater China
About Taihe Music Group (TMG)
Taihe Music Group (TMG) is a leading music service provider in China, As a leader in China music industry, TMG has a vision of globally promoting Chinese music and further enhancing the entire Chinese music ecosystem.
Over the years, Taihe Music Group has built a pan-entertainment ecosystem based on comprehensive services.These services include music distribution&copyright operation,live events performance, fans interactive community,artist management, music publishing, entertainment integrated marketing.These varieties of services allow TMG to be a innovator in local music industry.
About Migu Music
Migu Music Co., Ltd. was incorporated in Chengdu in December 2014. It is a specialized subsidiary established by China Mobile Communications Corporation in the field of mobile Internet, which is engaged in providing products, operations and services in musical arts and entertainment. Migu Music’s predecessor is Wireless Music Base by China Mobile which was established in 2006. After more than 10 years of development, Migu Music has expanded its business model to include copyright operation, content self-made , ring back tone/ video ring back tone, fully immersive shows, intelligent hardware, scene music, and artist brokerage by relying on the evolution of information technology and the entire industrial chain model. It has grown into a leading enterprise integrating Communication network, the Internet and Broadcast and television network.
About Modern Sky
Founded in 1997, Modern Sky is one of the world's important music companies, and is considered to be an influential head of the original youth culture company in China. Modern Sky is also a highly concerned music lifestyle operation agency. It contains a number of sub-brands, covering music publishing, artist management, live music, visual and product design, retail and performance venues, recording and production, media, hotel design and other sectors, trying to establish a comprehensive and three-dimensional "music +" lifestyle operation mode for China's music industry. The company grasps the future direction through the keen sense of touch and the new concept of thinking, then influence the youth culture, for the development of China's original music industry to create a better environment.
Xinyun (Max) Jiang, Senior Intellectual Property Officer, China Attaché Team, British Consulate-General Shanghai
Based in Shanghai, Max joined the China Attaché team of the UK Intellectual Property Office in August 2018. As the Senior Intellectual Property Officer, he leads the Attaché team’s business-focused activities, briefing British stakeholders on the IP landscape in China and providing strategic 1-2-1 IP advice.
Before joining the UK Intellectual Property Office, Max worked in the Department for International Trade as Senior Trade and Investment Officer for the Retail and Consumer sector.