BPI Training: Music Marketing Campaigns 1 - The Music Marketing Toolkit
PLEASE NOTE THIS EVENT IS FOR BPI MEMBERS ONLY
This session will be held as a livestreamed webinar. You will be sent a link shortly before the session starts.
This seminar looks at the modern music marketing toolkit – all the tools and tactics employed by artists, labels, managers, promoters and other music industry companies to drive sales and streams of recordings, sell tickets to shows, and generally grow the fanbase.
Topics covered include: the role of gigs in building an initial fanbase; social media and direct-to-fan channels; press, radio, TV and clubs; streaming service playlists; influencers and advertising.
This session is run by CMU's Chris Cooke.