BPI Training - CMU Summer School - The Fanbase Building Series
PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY.
You will receive an email with enrolment details at 10am on the listed start date.
The Fanbase Building Series session comprises of the following 3 modules:
01: BUILDING A FANBASE FOR NEW ARTISTS
How do artists go about building a fanbase in 2021? In this webinar we’ll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies.
The fanbase building process - from hobbyist to headliner.
Fanbase building tools.
The role of the artist's business partners.
Utilising fan data to fuel growth.
The impact of COVID-19.
02: MUSIC MARKETING - TOOLKIT & TACTICS
What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2021? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside.
The ten key elements of the music marketing toolkit.
How marketing priorities change as an artist's career progresses.
Where traditional music media still fit in.
How streaming service playlists are in flux.
Why content and data are absolutely key.
03: GETTING THE MOST FROM FAN DATA
What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in.
The key categories of fan data.
How that data can inform artist marketing.
How that data can inform the entire artist business.
The impact of data protection law.
Why data considerations should be included in every artist contract.
These sessions are delivered as part of CMU's own Learning Programme, independent to the CMU training courses created for the BPI. You will have access to these modules for a week and will be able to go through the resources at your own pace.