BPI Training - Campaign Inspiration - MusicAlly Learning Hub
PLEASE NOTE THIS RESOURCE IS FOR BPI MEMBERS ONLY.
You will receive an email with enrolment details at 10am on the listed start date.
The Campaign Inspiration session comprises of the following 2 modules:
Marketing on a Budget
Cross-platform, creative artist marketing can be expensive but unfortunately budgets are often limited and need to ensure maximum bang for the buck. In our 'Marketing On A Budget' module we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. Besides presenting the latest low-cost music marketing tools we've come across, we have taken inspiration from our annual global music marketing survey which picks out some of the best artist and label campaigns. We have had hundreds of entries to this survey over the past five years, from independent musicians through to major labels. The best of these have been used to help us to build this course.
Our aim is to equip you with the knowledge and skills to implement seemingly simple yet extremely effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets.
Best of the Best
Music Ally regularly exchanges with artist teams about their most innovative campaigns and how they've rolled these out in order to provide inspiration to everyone involved in marketing artists. Best of the Best presents 6 of our favourite recent campaigns, looking at holistic marketing campaigns as opposed to single activations. This means that we are looking at campaigns that shine through with an overarching concept and excellent execution.
These sessions are delivered as part of Music Ally's Learning Hub. This means that instead of logging in at a set time or coming to the BPI offices, Music Ally will be offering access to bundles of 2 modules on their Learning Hub, for a week. The reasons we think this is exciting is:
•It will allow you to go through the course at your own pace
•The video training is accompanied by slides and additional reading materials
•You will get a quiz to help you test your knowledge!
We hope you enjoy them!
Spaces for these modules are very limited – as they normally cost $99 to purchase individually (or $198 for a bundle). Please be respectful of this and make sure you go through the modules if you sign up for them. If not, we reserve the right to restrict your access to other learning hub courses, in order to give other people the opportunity to access these resources.
Please be aware that the learning platform has piracy tracking in place: the videos and slides are just for the viewing of those registered to that module and not for wider broadcast or sharing. Please respect the copyright of Music Ally.