BPI Training: An Introduction To Brand Partnerships
PLEASE NOTE THIS EVENT IS FOR BPI MEMBERS ONLY
This session will be held as a livestreamed webinar. You will be sent a link shortly before the session starts.
This seminar looks at the ins and outs of brand partnerships. It considers why brands want to work with music, what they want out of partnerships and how the complexities of the music industry impact on that. Plus how can artists and labels pursue brand opportunities?
Topics covered include: what brands want from music partnerships; the importance of collaboration between an artist’s business partners; the impact of music copyright on brand deals; who leads on the brand side; negotiating brand deals.
This session is run by CMU's Chris Cooke.