TNN AM (The New Normal) : The Future of... Behavioural Economics
20 Farringdon Road, London, EC1M 3AF
20 Farringdon Rd, London EC1M 3HE, UK
Behavioural Economics...the science of getting us to do...stuff. It's come a long way but is it going in the right direction? Is it being abused? Can it save itself? Rory Sutherland knows and he's going to tell you other secrets in this TNN AM. His latest book 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out May 7th and you'll be able to buy it on the day or in advance too below.
PLACE: MOO.com HQ (20 Farringdon Road, London, EC1M 3AF)DATE: April 23, 2019TIME: 8:00am start / 9:15am finishNEAREST STATION: Farringdon
WHAT IS TNN?
TNN (The New Normal) is your secret weapon against a sea of so-so information. HuffPo called us 'a free-thinking collective that raises real questions and shares in knowledge, empowering a more partisan agenda in tech and cultural innovation.' We're good curators of insights, information via a dedicated and private Slack channel. From original content (TNN AM) to a curated selection of live-streamed events, exclusive PoVs, analyst round-ups, reports, job openings, interviews with high profile business leads, single topic 'must-read' roundups, exclusive offers, impromptu evening drink events and career advice, TNN isn't just a repository for information when you need it, it'll challenge you and make you better.
IMPORTANT: The database keeps increasing every time we do these so please only take a seat if you're sure you'll be there as you're stopping someone coming by taking a seat and not attending. We're now enforcing the two flakes/no-show and you're chopped. Soz.
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OFFER! The event is free, but buy a 12-month membership to TNN ($490) and you'll get two months totally free, a signed copy of the Amazon bestseller 'Disruptive Technologies', and a 60-minute session with HERE/FORTH. <------- DO THIS BECAUSE IT IS SUPER SMART.
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MORE ABOUT RORY AND THE NEW BOOK
This is Rory.
Rory Sutherland is Vice Chairman of Ogilvy & Mather UK and is an expert on consumer behaviour, trends and the influence of the internet. He supports the need for companies to alter the perspective of clients, bringing about novel perspectives on diverse products.
In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years. He is also the Technology Correspondent of the Spectator, the world’s oldest English language magazine.
Alchemy: The Surprising Power of Ideas That Don't Make Sense is a look into the irrational. Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory's new book is out May 7th and is available for pre-order on Amazon.
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