Tim Spencer: The Vital Role of OOH for Brands
525 Bay St, Toronto, ON M5G 2L2, Canada
43.65468449999999
-79.382297
Description
This event is sponsored by the Out-of-Home Marketing Association of Canada (OMAC). Tickets are available for advertisers, agencies and OMAC members ONLY.
Venue:Toronto Marriott Downtown Eaton Centre525, Bay Street - Ballroom A & BToronto, ON, M5G 2L2
Registration & Breakfast: 8am to 8:30 amConference starts at 8:30am
Tim Spencer, Semiotician & Cutlural Analyst - "The Vital Role of OOH for Brands"
Tim has decoded communication materials and urban environments with particular interest in Out-of-Home for the last ten years, charting the evolution and challenges of advertising from a cultural perspective.
Tim Spencer's Bio:
Tim has been working with commercial brands for the last twenty years as a brand and communication strategist, commercial semiotician and cultural analyst.
His blended research methodologies have delivered breakthrough insights for global brands across most sectors including fmcg, snacks and beverages, health and beauty, energy and technology, financial services, automotive and travel. He has also worked with advertising agencies Leo Burnett and Mother in London, providing culturally informed communication strategies for global campaigns for McDonalds, Pimms, and UK campaigns for Selfridges, Boots and Asos.
Tim’s belief is that breakthrough insights are found at the intersection of culture and commerce, which is most richly evident in the interactions of consumers. He combines his observations of human responses to brand communications with his observations of commercial evolution. He uses semiotic decoding to uncover emergent phenomena that explain the constantly shifting relationships between environments, people, and the brands they encounter in public spaces.
This listing has no upcoming events
Start:
2016-10-19T08:00:00-04:00
End:
2016-10-19T10:00:00-04:00
Category
Business
Tickets
Advertisers, Agencies
0.0
CAD
50
OMAC members
0.0
CAD
60