The Inland Empire Fitness Conference 2019
The Spokane Club
1002 W Riverside Ave, Spokane, WA 99201, USA
Friday, April 12th
8:30am – 9:00am | Registration
9:00am – 9:30 | Welcome and Introduction with Chad Landers
9:30am – 10:20am | Response Heterogeneity: Why do people respond differently to exercise? by Brandon Roberts
Most people respond to exercise in some capacity, whether that’s an increase in cardiovascular fitness, strength, size, or an improved lipid profile. However, some people aren’t happy in how they respond. They may not understand that it takes a lot of testing to determine what works best for someone. This lecture will cover why these responses occur based on the current scientific evidence and how to communicate the expected training adaptations to clients so that you can build a better rapport.
10:30am – 11:20am | #TreatYoHealth by Joshua Citron
In a hustle-and-grind culture, Joshua will be discussing the large disconnect between fitness professionals and regard for their own well-being and health. Joshua will give a talk on value prioritization, followed by objective data on specific factors that play a large role in professionals’ own health, productivity and work management: Activity, Nutrition, Sleep, Tribe.
11:30am – 12:30pm | The Top 5 Things you should be doing with your email list by Tara Arndt
You’ve got your email list, now what? In this 60 minute discussion, we’ll dive deep and discuss 5 key areas you should be developing within your email program to create a loyal, engaged audience and use email as a profitable revenue source. I used these same 5 principles to increase Bowflex email engagement by 40% and surpass forecasted revenue by 38%. You’ll walk away with actionable steps to optimize your email program. We’ll cover: Segmentation, Lead Nurture, Retention, Re-engagement and Win-back.
12:30pm – 2:00pm | Catered Lunch
2:00pm – 2:50pm | Help! My Client is Vegan! by Melody Schoenfeld
This is an unbiased, scientific discussion of the pros and cons of the vegan diet as it pertains to health and fitness. It will include topics such as protein requirements and sources, nutrient balance, mentality, and more.
3:00pm – 3:50pm | Metabolic Adaptations to Dieting by Brad Dieter
Metabolic damage has been discussed with increasing vigor over the last several decades. Many claim that periods of dieting can result in damaged metabolisms that impair future weight loss efforts. This talk will dissect the science surrounding metabolism, adaptations to energy deficits, and surplus, and answer the question of “what happens to your metabolism when you diet”.
4:00pm – 4:50pm | The Science and Practicality of Habit Change: Maximizing client results by Mike Howard
Habits are the lifeblood of results. Building better habits is the catalyst to sustainable change, and yet it’s continuously overlooked by many fitness professionals. Regardless of your clients’ goals or circumstances, learn the strategies to empower guide and maximize your clients’ results with a habits-first approach. From the initial assessment and beyond, discover the science of how we make decisions, how habit change works, the nuts and bolts of motivation and willpower and the most practical, evidence-based strategies we can deploy as coaches to facilitate amazing results in your clients.
6:00pm – 9:00pm | Networking Social (location TBD)
Saturday, April 13th
8:30am – 9:00am | Registration
9:00am – 9:30am | Welcome, Introductionwith Chad Landers
9:30am – 10:20am | Semi-Private Training: A new-ish solution to an old problem by David Crump
Traditional 1 on 1 training is one of the most common methods of fitness instruction due to its simplicity and track record of client success. However, as many trainers advance their career, they face the reality of the “glass ceiling” imposed by the traditional model and find themselves frustrated with the inherent challenges that prevent them from scaling their business and capturing new opportunities in the fitness industry. This lecture will demonstrate the many solutions that semi-private training can offer to the traditional training model problem and use real life case studies to support its effectiveness.
10:30am – 11:20am | Client Resistance: Tools for working through difficult situations by Nikki Strong
Behavior change is hard and it rarely comes without some sort of resistance. Although this is a normal part of the change process, it doesn’t mean there is nothing we can do about it. In this presentation, we’ll cover some of the most effective ways to help a client through points of resistance, how to have difficult conversations, and what it means to be a client centered coach.
11:30am – 12:30pm | Body Composition Testing: Techniques, tips, and traps by James Krieger
Body composition testing is very popular among trainers and clients alike.There are numerous methods available to individuals.Different methods are based on different principles, but all provide estimates of body composition.However, many people don’t realize how inaccurate such methods can be.This presentation delves into the most popular methods of assessing body composition, the principles behind them, the common sources of error, and the magnitude of error rates on both a group and individual level.Recommendations are given on how to best use these techniques.
12:30pm – 2:00pm | Catered Lunch
2:00pm – 2:50pm | What is in a Rep? If you only performed it once, was it a rep? by Charlie McMillin
In order to optimize the trainer/coach and client interaction, an understanding as to how to apply the appropriate modality of exercise with the appropriate dosage relative to the stimulus is of paramount importance. The most effective way to engage in this transaction is from a perspective informed by an adequate understanding of both the qualitative biomechanics principles and biological principles involved in exercise. The purpose of this presentation is to introduce several variables that can be strategically manipulated relative to a single repetition in order to optimize the client’s exercise experience.
3:00pm – 3:50pm | Dietary Supplements for Physique and Performance Enhancement by Eric Trexler
While the early days of the supplement industry were guided by hearsay and sly marketing, a great deal of scientific research has been conducted over the last couple of decades. In this presentation, Eric Trexler leans on his experience as a supplement researcher to discuss the scientific evidence pertaining to dietary supplements. Attendees will learn which supplements are likely to enhance their physique, which supplements are likely to enhance their performance, and which popular supplements should be skipped altogether.
4:00pm – 4:50pm | Escaping The Echo Chamber: Focusing on your clients and forgetting the rest by Jeff Snow
We all have experience on social media where dozens, hundreds, if not thousands of other coaches turn in to the world’s leading authorities on what you “should” do with your clients. This often results in people who have the ability to be a great coach to start questioning their place in the health and fitness world. This presentation is a real life look through the eyes of coaches. We will explore their thoughts, feelings, interpretations, short comings, and end results of working through the difficult and often negative situations that they find themselves in throughout their career and how it affects their work with their clients and in turn their clients’ results.
6pm – 9pm | After Party and Shuffleboard at The Viking Bar and Grill
Want to workout while you are attending the conference? If you stay at the Spokane Club you will receive complimentary access to the fitness facilities during your stay. This is a full sized gym, not your standard hotel fitness facility!
Reservations can be made by calling 509.838.8511. Receive 25% off standard room rates by mentioning you are attending the Inland Empire Fitness Conference when making the reservation.
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