Storytelling for Leaders – Phoenix, Sept. 2017
Park and Co
4144 N 44th St
Stories shape the behaviors that create the culture that drives epic performance
Storytelling for Leaders provides you with the proven story-based skills and techniques to tackle a range of key leadership challenges, including:
COMMUNICATION – how to get your message to stick
OVERCOMING ENTRENCHED VIEWS – how to influence people to change behavior
CONNECTING WITH PEOPLE – how to quickly build rapport and connection
INSIGHT AND EMPOWERMENT – how to understand what’s really going on
COMMUNICATING STRATEGY, CHANGES, AND DECISIONS – how to connect people with the big picture
MARKETING BUSINESS VALUE – the narrative alternative to case studies
STORY MARKETING – use the stories you create to amplify your content marketing
Storytelling for Leaders will teach you a systematic method for becoming a better, more confident storyteller. This six-month deliberate practice program will teach you how to use the magic of stories to get more from others. You'll learn three critical skills for leadership:
Story-triggering involves a leader doing something remarkable enough that it inspires people in the organization to recount what happened. We show you how you can do this successfully.
Story-listening is the art of getting others to share stories. You’ll learn how to elicit stories from others, build stronger connections and gain a better understanding of what’s really happening.
Story-telling mastery is when you can own any room: from the boardroom to the break room to the chat room to your living room with the bewitching power of story
More than a workshop
Storytelling for Leaders is not a one-off workshop but a complete six-month program. It includes:
A full one-day workshop. The workshop is highly interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day you will engage in hands-on activities designed to build your storytelling skills and confidence. See the workshop in action here.
Our unique Deliberate Practice Program (DPP). This workplace-based program includes six modules, spread over six months, which will embed and enhance what was learned in the workshop. Most of the learning you do will occur in the workplace, during the DPP, rather than at the workshop.
The Deliberate Practice Program includes online support, with the opportunity to ask questions and share your experiences at any time.
“The workshop covered a lot of territory in a way that combined analytical rigor with a clear and informal delivery. I recommend it without reservation.”
This story training program is right for you if you're a...
Senior leader who must influence, engage and inspire your teams
Project manager who needs to get your people all pulling in the same direction
Salesperson who wants to connect with customers and move them to action like never before
Consultant who stands out by providing added-value skills to your customer
Trainer who wants to entertain, educate and empower your people
Storytelling for Leaders is a proven training program that has been tapped by such brands as Microsoft, IBM, Shell, KPMG and Yammer.
Are You Traveling To Phoenix To Attend The Workshop?
If you are traveling to the workshop from outside the Phoenix area and need recommendations on hotels, places to stay, great restaurants and adventures we're happy to help ensure your experience to the Valley of the Sun is memorable beyond just getting your story brand straight!
Questions About This Event
If you have any questions, shoot Park a note at firstname.lastname@example.org. Or give him a call at 602-770-1962.
About Business of Story
For more than 30 years, Park Howell has helped leaders of purpose-driven organizations clarify their story to grow revenue and amplify their impact. Even simplify their life. He has guided hundreds of brands and thousands of people to get their brand story straight. Now he consults, teaches, coaches and speaks the world over igniting the power of story in all of his students. As a complement to his brand story strategy services, Park now offers the proven Storytelling for Leadership as a certified partner of Anecdote, the creators of this proven six-month deliberate practice program.
All these efforts support Park's purpose: To help people live into and prosper from their most powerful stories.
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