PATAcademy-HCD Explore the Art of Storytelling
PATA Engagement Hub
Storytelling is one of the most universally human ways of communication. Stories bring life to data and facts. They’re designed for sharing – easy to tell, easy to remember. Cultures have long used storytelling to pass on knowledge and content as stories are easily passed on from one person to the next.
In business, storytelling has become increasingly important as a way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace. Stories help present facts in an interesting and memorable way to engage all types of audiences - from consumers and clients to your management team.
Stories influence, inspire, and educate. If you want your ideas to be heard, it must be rooted in a story that your audience can emotionally connect with.
PATACADEMY-HCD: THE ART OF STORYTELLING
Join us at the next PATAcademy-HCD programme in December 7-9, 2016 to learn how to create inspiring stories that touch the hearts and the minds of your audience.
The three-day programme will empower your business with the skills to tell compelling narratives of your products and brands, including:
Generating realistic, narrative-driven user stories
Identifying elements of powerful stories
Choosing the most effective medium
Learning to ask the right questions
Gathering data and insight
PATAcademy-HCD is an interactive training programme incorporating a series of intensive classroom interactions conducted by leading travel industry experts with practical activities, group assignments, networking events and field visits in and around Bangkok.
Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme. From this intensive high-value training, participants take home practical marketing strategies to be applied and implemented in their respective organisations.
Participants who have successfully completed the course will be awarded a PATAcademy-HCD certificate entitled: ‘Certified Asia Pacific – Explore the Art of Storytelling’.
Sign up before October 31 to receive a 10% discount from the normal rate.
PATA Members: USD900
Chapter Members: USD1,080
After October 31, rates are USD1,000, USD1,200 and USD1,500 for members, chapter members and non members respectively.
Rate includes training, materials, site visit, lunches and dinners listed on the official programme. It excludes air ticket and hotel accommodation.
VIE Hotel Bangkok is the Official Accommodation Partner for PATAcademy-HCD and offer special rate to participants. For booking, please visit www.PATA.org/pata-academy-hcd/dec-2016/
Please email HCD@PATA.org or visit
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