MME 4.5 The new influencer ecosystem
5 Chancery Ln, London WC2A 1LG, UK
LONDON – 5 March 2019
MME 4.5 The new influencer ecosystem: unsigned artists, e-sports and gaming, fashion, foodies, and vlogging…more than just YouTube!
The influencer marketing space might be fairly new in the context of established sales and marketing tactics, but it is already undergoing a number of changes and new developments which illustrate how it is both a force and a diversifying eco-system in its own right. Whereas only a couple of years ago influencers were contained mainly on YouTube, the new influencer universe has now branched out across platforms, channels and specialised in verticals, genres and audiences, even achieved successful cross-overs such as influencer-turned-music-artist or vice versa.
The new influencer ecosystem will explore questions such as:
- Do influencers make a difference? How much?- Tracking the influencer impact and how to price influencer marketing?- The life-cycle of channels, influencer talent, content formats, and how to evolve?- What is the talent: artists, creators or influencers? What comes first?- The changing business models of platforms: how to monetise influencers, audiences and content?- How to manage the creative collaboration and compromise tension between content and brands?- What are the geographical market variations?- What are the risks and the disclosure regulatory developments?
Early bird offer - SAVE up to 20% on tickets by getting yours by 8 February 2019.
Cliff Fluet, Partner, Lewis SilkinJemima Garthwaite, Founder & Director, This HereChris Howard, CEO & Co-Founder, The RattleJamie Searle, Director of Distribution and Content Partnerships, Brave BisonIan Shepherd, Chairman, The Business of Influencers
More speakers to be announced shortly! For information about speaking opportunities at this seminar, please contact firstname.lastname@example.org.
We are expanding the Music 4.5 seminars into Music, Media & Entertainment seminars and therefore also changing the name to MME 4.5.
This change reflects the fact that it is becoming increasingly difficult to discuss the music industry without taking into account the other big media, film and entertainment content businesses and technology platforms. They are all inter-linked and vying for the same consumer attention, subscription, and advertising dollar.