MME 4.5 The Attention Economy
5 Chancery Ln, London WC2A 1LG, UK
LONDON – 20 November 2018
MME 4.5 The Attention Economy - the constant content battle for attention
We are increasingly living in a on-demand world, and to quote Barry McCarthy, Spotify’s CFO “linear dies, everything on-demand wins. Instead of free/paid, it’s paid plus free…”
What does the growth of a few digital platforms mean for artists and content creators? What are the multi-platform strategies that work for various forms of content, music, film, media, sports and entertainment?
Have we reached the peak of available attention? As Netflix’ CEO and co-founder Reed Hastings pointed out sleep is now the biggest competitior…
What are the various business models that are in use – which ones work best? Access-based pure-play, niche or bundle? What’s the role for ad-funded in a world of ‘paid plus free’? Are we moving towards just a few big technology platforms monopolising general entertainment services? Will there still be sufficient audiences for niche services with specific genre or cultural focus to cut-through, survive and possibly thrive?
Early bird rates available until 2 November 2018 - SAVE up to 20% on tickets!
We are expanding the Music 4.5 seminars into Music, Media & Entertainment seminars and therefore also changing the name to MME 4.5.
This change reflects the fact that it is becoming increasingly difficult to discuss the music industry without taking into account the other big media, film and entertainment content businesses and technology platforms. They are all inter-linked and vying for the same consumer attention, subscription, and advertising dollar.