Journey Mapping & Facilitation — San Francisco
495 Jefferson St, San Francisco, CA 94109, USA
Our favorite method for uncovering customer pain points and designing new experiences is a customer workshop. But facing a room full of your customers in a workshop setting can be intimidating. We can fix that! Our two-day Journey Mapping & Facilitation bootcamp gets deep into the details of successful facilitation techniques that will empower you to run journey mapping sessions within your organization.
Day 1 covers the fundamentals of journey mapping, including the critical components of effective journey maps and our step-by-step methodology for creating and using maps. On Day 2, we’ll share our framework for facilitating a research workshop with customers. You’ll learn best practices, try out facilitation techniques, and swap war stories with other facilitators-in-training. Plus, you’ll get to learn the secrets we’ve picked up throughout our experience with dozens of B2B and B2C customer workshops.
By the end of the bootcamp, you’ll:
Have a thorough grounding in the methodology of journey mapping
Understand how facilitation skills can help you uncover rich insights about your customers’ needs
Gain first-hand knowledge of how to employ those skills in your own customer research
For more information about the workshop agenda, topics, and cancellation policy, please visit our workshop information page.
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Regular Registration — Group Rate