In/Visible Salon: Reimagining "the User" with Mike Youngblood
The Library @ General Assembly
225 Bush Street, San Francisco, CA 94104, USA
Design anthropologist Mike Youngblood suggests a radical approach to imagining who users are, turning the typical mental model on its head. An understanding of our users stimulates our imagination and helps us create more exciting, effective design solutions. But, according to Mike, we have a problem: our basic conception of “the User” is outdated and flawed. In this talk, he will question some of the most fundamental conventions about how we in the design world think about users, what they experience, and the multiplicity of ways that we can design for them.
After Mike’s talk, stay to make connections in the design community over light refreshments and inspired conversation
In/Visible Talks, in collaboration with General Assembly, is hosting this event to explore an evolving role of the creative process plays in our work and in our lives.
Doors open at 6:00
6:00 - 6:30: Refreshments and mingling
6:30 - 7:30: Mike takes the mic followed by Q & A
7:30 - 8:00: Continue the conversation and wrap up the evening
About Mike Youngblood
Mike Youngblood is a cultural anthropologist working at the nexus of social science and human-centered design. In his work, he has collaborated with a striking range of people—including North African camel herders, Japanese motorcycle enthusiasts, Argentinian clinical trial patients, and American teenagers—all to inspire fresh ideas and imagine better solutions. Mike is the chief conspirator behind The Youngblood Group, an innovation consultancy focused on positive social change, and was previously an Associate Partner at the acclaimed but erstwhile design and innovation firm gravitytank. Mike earned his Ph.D. in cultural anthropology from the University of Wisconsin–Madison, and has taught at the School for International Training, the Masters in Social Design program at the Maryland Institute College of Art, and the Hasso Plattner Institute of Design at Stanford University. His recent award-winning book, Cultivating Community, explores myth and the politics of meaning in a populist political movement in India.
About In/Visible Talks
In/Visible Talks is a conference for designers and creative thinkers to engage in conversation about the art of design. In/Visible showcases both the process and practice of design; celebrating the ups and downs, the mistakes-turned-success, the unintentional inspiration and the unexpected connections that occur along the way.
Learn more about In/Visible Project’s January conference at invisibletalks.com.
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