Get hands-on with Jobs-to-be-Done Theory and Outcome-Driven Innovation
3730 S Las Vegas Blvd, Las Vegas, NV 89158, USA
Learn how to transform your innovation process through Jobs-to-be-Done theory and Outcome-Driven Innovation.
Jobs-to-be-Done (JTBD) Theory is widely accepted as the future of innovation. In his most recent book, Clayton Christensen suggests that if you really understand the job your customer is trying to get done, your potential for success is almost guaranteed.
Bring your team to this event and learn how to guarantee your success. Tony Ulwick, a pioneer of Jobs Theory and inventor of Outcome-Driven Innovation (ODI), will personally lead you through the core tenets of Jobs Theory and show you how to apply it in practice. This full day of training will enable you and your team to:
Go deep into the methodology and get your questions answered
Learn the newest concepts and latest thinking
Get hands on experience applying the concepts
Bring back a unifying innovation vocabulary that will help catalyze growth
Formulate evidenced-based strategies using ODI and the JTBD Growth Strategy Matrix
This event will include both discussion of Jobs Theory and the practical application of the theory in your specific market. Tony and his team have worked with hundreds of companies and taught thousands of people the power of JTBD and ODI. And lastly, you will hear and learn from other innovation leaders attending the event as they discuss innovation challenges they face.
SPECIAL EXPANDED EVENT
Once per year we do a special, expanded version of the Master Class. In this expanded class we offer additional seats, more JTBD and ODI experts to answer your questions and a networking event the night before for you to meet your innovation peers from other companies.
Note: These training classes typically sell out 6-8 weeks before the event. To guarantee a seat, book early.
Event to be held at the Aria Resort in Las Vegas
Address - 3730 S Las Vegas Blvd - MAP
Early bird discount available before November. Price goes up to $1,295 on November 15th.
Pre-event cocktail party the night before
Registration and breakfast starts at 8 A.M.
Lunch will be served
The day ends at 5 P.M.
Dress is corporate casual
Bring business cards to share with your innovation peers
All attendees get a copy of Tony's latest book