Get creative: HOW TO WRITE A TAGLINE FOR YOUR BRAND
London, UK
51.5073509
-0.1277583
Description
HOW TO WRITE A TAGLINE FOR YOUR BRAND – because you wouldn’t launch a business without a visual logo 🖍
A tagline is a verbal logo. And while graphics look nice and shiny, taglines are just as important as the visual element, especially in the world of social media. It’s hard to imagine Nike without ‘Just Do It’, or McDonald’s without ‘I’m Lovin’ It’.
A tagline tells people who the brand is in a few words. It helps your brand stand out, makes you memorable and communicates a positive message to customers. Get it right and you’ll have a powerful brand asset that’ll last for years (think your own branded hashtag or something that you sign at end of your newsletter!). Get it wrong and your tagline could be forgettable, confusing, maybe even off-putting.
That’s why you’re invited to join us for ‘HOW TO WRITE A TAGLINE FOR YOUR BRAND’, a workshop to get your creative juices flowing and the words summing up your brand on the page.
THIS WORKSHOP
The workshop is in two parts. The first session is 90 minutes long and is when you’ll craft your tagline.
We’ll check in after 10 days. In the meantime, you have an opportunity to test out your tagline, share it with customers and colleagues, and gather feedback as you refine it ‘in the wild.’
The second session will last up to 60 minutes and you’ll have a chance to share how your tagline has developed. Hear from other workshop attendees about their experiences and benefit from each other’s learnings.
WE WILL COVER :
Why you need a tagline? What makes an effective tagline?
How investing in your verbal brand can help strengthen your brand overall
Step by step guidance to write your tagline
A Q&A session
PRACTICALITIES
The workshop is an interactive, hands-on session. The idea is for you to write your own tagline by getting more in touch with your brand. At the end, you’ll have something tangible that you can be proud of and which effectively represents your brand.
There will also be an opportunity to interact with your fellow participants and founders as you work through tasks together and give each other feedback and support. That’s truly where the magic lies; running a business or a marketing team can be a lonely place. Here’s an opportunity to do something creative that will benefit your business, alongside people who get it.
There’s no need to prepare anything in advance. If you have things such as a logo, a mission statement, vision, ethos or other brand guidelines, keep these close by for reference. If not, no problem, the workshop will still help you to write a tagline.
WHO WE ARE
Egle Vilutyte is a founder of etc.brands, a branding practice which is on a mission to help founders build their dream brands. Her multidisciplinary experience, starting with creative advertising, then founding a start-up Breakfast etc. and later being part of a fast paced operations team helped Egle understand brand building as an integrative process. Passionate about brands, creativity and holistic ways of problem solving, Egle decided to gather a community of founders and marketing leads, and help accelerate their businesses through brand building.
Laura Summerhayes is a copywriter and wordsmith. Over the last six years she’s been helping businesses to connect with their customers through the power of words. Laura firmly believes that what you say to the world matters; the right words connect to people like nothing else can. She’s written everything from taglines to sales emails, from websites to business names.
WHY SHOW UP?
So, if you care about representing your brand well, if you want to put the right message out there, we’ll help. With practical exercises, professional input, insight from your peers and a chance to share your progress, we’ll help you create something you can use – a valuable brand asset.
Remember, the best outcomes come from showing up live, pen and paper in hand, ready to learn. If you can do that, you’ll get a workable tagline, a chance to not only try it out, but to revisit your tagline in a supportive environment as you refine it.
This year hasn’t been easy. And as we contend with further restrictions to our lives, we’ve been given another moment of pause. Whether you are just starting a business, launching a new product or service, or you’re simply reviewing the status quo, we want to help you give your brand the best chance. Let’s make the best use of the lockdown time and do something creative.
Are you with us?
This listing has no upcoming events
Start:
2020-12-04T11:00:00+00:00
End:
2020-12-04T12:00:00+00:00
This listing has no upcoming events
Start:
2020-11-24T11:00:00+00:00
End:
2020-11-24T12:30:00+00:00
Category
Business
Tickets
General admission
30.0
GBP
40