Communicorp Media Voice First - Session 2
The Blue Room, The Dean Hotel
33 Harcourt St, Saint Kevin's, Dublin, Ireland
Leinster
53.3352798
-6.263581800000001
Description
Communicorp Media partners with #VoiceFirst Technology and Marketing Consultancy
Join this unique #VoiceFirst event bringing the best in the audio industry together to help brands get the most from the latest voice and audio innovations.
Event Timings
The Blue Room at The Dean Dublin, Harcourt Street, Dublin 2.
Date - Thursday the 13th of February
12:00-12:45 Bowl Food
13:00-14:15 Presentation
14:15-15:00 Drinks
The Voice/Audio Revolution
It's predicted that by next year 30% of all searches will be conducted without a screen and 50% of all searches will be voice enabled. Spurred by the accessibility of technology like the Google Home and Amazon Alexa, voice activation is quickly becoming part of consumers everyday lives.
Running parallel to this, commercial audio continues to grow it's audience and engagement in the face of an ever fragmenting media landscape.
Voice Technology and Voice Search
When normal search engine optimisation rules don't apply, securing position zero on voice enabled platforms isn't an easy prospect. The voice search market is expanding at an exponential rate with The Adobe Voice Technology Study finding only recently that 48% of consumers use voice assistants for general web search.
Find out what do you need to do to optimise your site so it's sourced as results in voice search.
Audio Content and Podcasts
Ever wondered what goes in to the podcasts you listen to everyday? And how do you deliver branded content through audio? What can brands do to get the most out of this audio renaissance?
We will be discussing the full range of our audio content offering from strategy and concept to production and analysis with special consideration towards the commercial applications of one of the world's oldest forms of entertainment.
The Psychology of Sound
How does sound influence us? How does that one song get stuck in your head while others just wash straight over you? As new technological developments force advertisers to have a serious look at their audio branding, the science behind sound is revealing it to be so much more than just a fad.
Join us on a journey through time to show how sound evokes and stimulates our lives, thoughts, feelings, memories… and drives the decisions we make every day. With practical examples of not just what kind of sound works, but why.
Tied in with elements of psychology and behavioural bias, advertisers will be gaining true insight into how to sell through sound.
Sonic Branding
Music has the power to evoke emotion and alter perception. Sonic branding is strategically integrating sound into brand identity, as one of the main components to convey a brand's values, message and trigger emotional recall with consumers. Music brings people together transcending cultural and language barriers: it is a universal language that everybody understands. Giving brands a distinctive voice helps them cut through the noise and increase brand awareness and recognition. During this session MassiveMusic are going to walk you through the what, how and why of sonic branding and explain how you can create and use purposeful sound within your brand world whether you’re an SME or a multinational.
Tickets are free but you must register and show proof on the day, either by Printing Tickets OR having them Downloaded on your Smart Phone.
This listing has no upcoming events
Start:
2020-02-13T11:45:00+00:00
End:
2020-02-13T15:00:00+00:00
Category
Business
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