Business Model Innovation and Value Proposition Design Masterclass
130 Queens Quay E, Toronto, ON M5A 3Y5, Canada
Over five million business people use our tools to reduce risk,
develop a competitive advantage, and grow their business. You too can
learn how in just two days.
A two-day business model masterclass, where you'll learn how to create an invincible business model. Participants will work through case studies using visually engaging examples, and take part in over a dozen hands-on exercises — taught by the people who created the Business Model Canvas.
Business Model Workshop from Strategyzer
What You Get: You'll acquire the language, tools, and processes needed to...
Sketch your existing business model and value proposition
Assess against best practices
Map the environment and competition
Generate improvements and new models
Develop clear customer understanding
Reduce risk of failures through systematic testing
Implement in any business environment
How: By working through case studies, visually
engaging examples and over a dozen hands-on exercises, you will learn
how to create an invincible business model. This hands-on,
limited-availability workshop, set in a unique venue with great food and
coffee, is sure to be an invaluable learning experience.
Who Should Attend:
Consultants or business coaches Anyone looking for hands-on
tools to apply to their business models. We welcome participants at any
level of experience with our methodology, from beginner to advanced.
"Great class to take for
anyone who develops ideas, products, processes or does process/product
improvement. Also great for those who are considering starting their own
"The Masterclass was a fantastic way to set the reset button on
my planning and thinking and enable me to look at problem solving with
fresh eyes. I also think this is a must for employee onboarding at the
organization I work at."
"Alan is an amazing host! Practical, excellent use of examples,
group focused and network driven packed days. Step beyond using the
Business Model Canvas as a checklist and get results by thinking about
your business model holistically."
"Provided us with a great common framework to better communicate
as a team. I would encourage multiple co-workers to attend so they learn
to speak the same language and use it effectively when they get back to
the office together."
was extremely impactful – we feel way, way smarter and equipped to take
on wicked problems with a systematic method that is logical and clear."
"If you are starting or changing your business to revise your
business model, you need this class to do it right. If you're coming up
with a new idea, you need this class as well! Unless you like wasting
"If you want to be able to compete in five years, make sure you
design your business model for the future. This class will show you
Dave Burnett"The masterclass
will help you convert fuzzy illusive concepts into embodied wisdom that
change the way you work. Excellent quality everything – content,
delivery, materials, food venue, and attendees. Goes way beyond the
Day 1 – Shared Language and Prototypes
9:00 – 11:00The Business Model Canvas
Understanding what business models are and why they are important today
Exploring the Business Model Canvas — a systematic approach to working with business models
[ Coffee Break ]11:30 – 12:30Identifying Customer Jobs
Customer (Segment) Profiles: jobs to be done, pains, gains
Value (Proposition) Map: products and services, pain relievers and gain creators
Problem-solution fit and product-market fit
[ Lunch Break – Provided ]13:30 – 15:30Prototyping Business Models
Starting points for business model innovation
The value of napkin sketches
Discussing trigger questions
[ Coffee Break ]16:00 – 17:00Pitching Business Models
How to pitch to your audience
Evaluating your business models
Day 2 – Test, Learn and Evolve
09:00 – 11.00Talking to your Customers
Why do businesses fail?
Introduction to market testing: customer development
[ Coffee Break ]11:30 – 12:30Testing Business Models
MVPs: Minimum Viable Products
Extracting hypotheses from business models
The Sanity Test: testing the prototype numbers
[ Lunch Break ]13:30 – 15:30Where your Business Model Lives
The business model environment
Preparing for your future based on trends
[ Coffee Break ]16:00 – 17:00Re-inventing Business Models
Improve vs. invent
Challenges of business model innovation in (large) companies
Mapping company culture
Speaker: Alan Smith is co-founder of Strategyzer where he works to create the world’s most simple, practical, and effective business tools. He co-authored Value Proposition Design with Alex Osterwalder and Yves Pigneur, after designing Business Model Generation
together. Selling over two million copies in 40+ languages, these tools
have become the gold standard for value proposition design and business
model innovation. He’s obsessed with business and helping people
succeed with theirs.
Cancellation & refunds policy. This purchase is non-refundable. No refunds will be offered at any time for this event.
In partnership with:
Early Bird (ends Feb 28) — (Purchasing 1 or more tickets? Please contact: Jenna Pelechaty ( email@example.com )
Regular Price — (Purchasing 1 or more tickets? Please contact: Jenna Pelechaty ( firstname.lastname@example.org )