Brand Story Strategy Workshop for B2B Marketers
4144 N 44th St, Phoenix, AZ, US
Are you ready to reignite within you the one true superpower we all possess – storytelling – to grow your professional services firm?In this fun and inspiring one-day workshop, you will learn to use the proven Story Cycle process that has helped hundreds of companies profit from getting their brand story straight.
Apply a powerful story strategy that helps you rise above the noise of the Attention Economy
Create your personal leadership story that will awe any audience
Define your authentic brand story that differentiates you in a crowded market
Align your stories to create a narrative that your employees can live into and prosper from
Connect with customers like never before
You should attend this intimate gathering (only 10 participants) if you're CEO who wants your team all pulling in the same direction, a communications professional who must cut through the clutter and move people to action, or a director of sales who wants to turn presentations into significant production..AGENDA:9:00 am: Introductions & ice breaker9:30 am: Explore the Story Cycle & Outline Your Leadership Story (What's Your Story field notebook provided)10:30 am: BREAK10:45 am: Q&A and Finalize Your Leadership Story11:00 am: Share Your 3-min. Leadership Story with Your Fellow StudentsNoon: LUNCH1:00 pm: Brand Story Development Part I (Get Your Brand Story Straight workbook provided)2:30 pm: BREAK2:45 pm: Brand Story Development Part II4:00 pm: BREAK4:15pm: Aligning Your Leadership & Brand Stories, and Next Steps5:00 pm: Beer, Wine & Cheese: You've earned it!Hear what others are saying about Business of Story workshops.If you are not 100% satisfied with the outcome of your story session, I will return 100% of your fee – guaranteed.$1,200 ticket value, yet priceless to the growth of your organization.YOUR INSTRUCTORI've been helping brands experience epic growth for more than 30 years: 20+ years running my own ad agency and the past 10+ years immersed in the power of storytelling. I also created and teach the communications curriculum based on storytelling for the Executive Master of Sustainability Leadership program at Arizona State University to help our international executive students use narrative to advance their social initiatives further, faster. And I'm excited to share this proven story structure with you to grow your nonprofit and your people. Here are the results other organizations have achieved using the Story Cycle. I promise you that when you leave this Business of Story workshop, you will have reignited within you the one true superpower we all possess – storytelling – to nudge the world in any direction you choose.