BPI Insight Session: Tellin’ Stories: The Art of Building Artist Legacies
BPI Insight Session: Tellin’ Stories: The Art of Building & Maintaining Artist Legacies
Building artist legacies has long been at the core of what record labels and their affiliated teams do – from positioning and crafting a narrative around an artist from the first day, to managing archives and assets – and finding audiences that will connect with each artist and their music, often long after they are no longer active or with us.
The art of managing these legacies has evolved over the years – and with the advent of social media, as well as new platforms and tools, this is transforming more rapidly still. This latest BPI Insight Session will explore the many facets of this process, looking at case studies and best practice around a broad spectrum of artists and the music companies that support them.
Due to popular demand, this event will also follow a 10 x 10 format - seeing 10 expert speakers present their findings in 10 minute blocks, in what the BPI hopes will be an enlightening afternoon for anyone who is looking after any aspect of an artist’s career – from establishing a fledgling act’s identity – to managing the legacies of global icons – and everything in between.
Speakers & Agenda:
Managing Archives – Brad Mindich, CEO of Inveniem
Activating Catalogues Ahead of New Releases – Julie Sandrin, Director of Digital Marketing, Sony Music Commercial Group UK
Data Insights and Real-time Reactions – Tom Gallacher, Director of Digital & Marketing, Rhino UK/ Warner Music UK
Comebacks & Reinventions – Peter Robinson, Journalist & Founder, Popjustice
Deepening the Roots and Expanding the Vision - Aaron Talbert, Vice President Sales & Marketing, VP/ Greensleeves
All Boxed Up: Cult Artists to Global Icons – Michael Neidus, Global Commercial Manager & Dan Walton, Product Manager, Demon Music Group
Pop for Posterity - Andy Linehan, Curator, Popular Music Collections, British Library
Estate Management: Building Legacies For Artists Who Have Left Us – Eamonn Forde, Music Ally contributor, author of 'Leaving the Building: The Lucrative Afterlife of Music Estates' (out August 2021)
Storytelling & Posthumous Social Media – Alicia Yaffe, Senior Vice President Catalogue Development & Marketing, Warner Music Group
10 Tech Marketing Tactics for Legacy Artists – Marlen Huellbrock, Head of Marketing Services, Music Ally
BPI members can sign up for free, while non members can buy a £20 ticket. Members of other trade bodies can access a £5 discount code, and they should be in touch with their respective trade bodies to get this code.
Please note: the event is not being recorded, so we're operating a 'use it or lose it' policy.
This event is presented with the support of BPI official partner Bowers & Wilkins.
Bowers & Wilkins, founded in the U.K. in 1966, has been at the forefront of high-performance audio technology for more than 50 years. It designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Bowers & Wilkins joined the Sound United LLC family of brands in 2020. Learn more at www.bowerswilkins.com.
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