A Non-Profit Look At Social Media
The Conference Center at Apple Mountain
4519 N River Rd, Freeland, MI 48623, USA
Michigan
43.4726183
-84.101799
Description
SPEAKER:Jessica Carreras - Social Media & Digital Marketing Director United Way for Southeastern MichiganTOPIC:A lot of the focus in social media trainings is about how to sell products and services. But what if your product is community good and your customers are donors and clients? It may seem like nonprofit work and social media are an easy fit, but often it can be difficult to align the imagery, wording and strategy to get people to care about your work - and give you lots of likes and shares - especially on a budget. Let's talk about tools and tricks to make social media easier and more successful for your nonprofit.JESSICA'S BIO:Jessica Carreras is an Instagram devotee and a reluctant Snapchatter. Trained in journalism, she moved into the world of digital media in 2012 as the Social Media Director and Webmaster for the City of Dearborn. In 2015, she made the move from serving taxpayers to serving the community as the Director of Social and Digital Media for the United Way for Southeastern Michigan. Jessica has also worked on digital initiatives for several local nonprofits as a volunteer and board member, including Friends For the Dearborn Animal Shelter, Dearborn Community Arts Council, and the Dearborn Goodfellows. In her spare time, you can find her building websites, going for a run, and creating new hashtags for her cats and dog.SPONSORS: United Fiancial Credit Union & Apple MountainDATE:Wednesday, July 20, 2016 // 11:30 a.m. - 1:00 p.m.LOCATION: Apple Mountain - The Conference Center DIRECTIONS
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Start:
2016-07-20T11:30:00-04:00
End:
2016-07-20T13:00:00-04:00
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